St. Bonaventure University

Faculty Emeriti

Professors from all schools in the university who have been bestowed the title of "emeritus" upon retirement from full-time teaching.

The title of professor emeritus is an honorary designation that may be awarded to recognize those who have retired with the earned rank of associate professor or professor after at least 10 years of full-time meritorious service to the university and their field of knowledge. While no longer full-time faculty members, some continue to teach on occasion as adjunct instructors.

Khairullah, Durriya H. Z.

durriya-khairullah

ACADEMIC DEPARTMENT
Marketing
ACADEMIC SCHOOL
School of Business

TITLES/RESPONSIBILITIES
Professor Emerita, Marketing
CONTACT
Send an Email
OFFICE
COURSES TAUGHT
Dr. Khairullah  teaches mainly in the areas of consumer behavior, international marketing, marketing management, and merchandising.
  • MKT 304. Merchandising
  • MBA 612. Marketing Management
  • MBA 644. International Marketing
ACADEMIC DEGREES
  • Ph.D. December 1990, School of Management, Syracuse University, Syracuse, New York
    • Major Field: Marketing
    • Minor Fields: Advertising, International Business
    • Dissertation Title: “Ethnic Perceptions of Advertisements: Attitude Towards the Advertisement and Acculturation, A Comparative Study.”
     
  • M.B.A. May 1980, St. Bonaventure University, St. Bonaventure, N.Y.
    • Concentration: Marketing
     
  • B. COM. (Bachelor of Commerce) June 1970, Bombay University, Bombay, India
    • Concentration: Business Management
OTHER EDUCATION
PROFESSIONAL BACKGROUND
ACCOMPLISHMENTS

Awards/Grants 

  • Cited in "Who's Who In The East," 1985-1986, Marquis Who's Who Inc., Chicago, Ill.
  • Faculty Advisor Service Recognition Certificates (1992-present), The American Marketing Association 
  • Member Alpha Mu Alpha, April 1992, Honorary Society of the American Marketing Association
  • Member Beta Gamma Sigma, December 1990, National Honor Society for AACSB Accredited Business Schools
  • Silver Medal, ranked 1st in Preliminary Exam, February 1970, H. R. College of Commerce & Economics, Bombay, India.

Publications 

Author and co-author of more than 25 refereed publications in professional journals and proceedings of professional conferences. Presented more than 30 scholarly papers at various international and national conferences. Examples of publications:

  • Khairullah, D.H.Z. and Khairullah, Z.Y. (2013). Cultural Values in Indian Television Commercials. Journal of Promotion Management, 19(2), 265-281.
  • Khairullah, D.H.Z. and Khairullah, Z.Y. (2013). Cultural Values and Decision-Making in China.  International Journal of Business, Humanities and Technology, 3(2), 1-12.
  • Khairullah, D.H.Z. and Khairullah, Z.Y. (2013). Preferences Expressed By Asian-Indian Subjects For American Versus Asian Indian print Advertisements. International Journal of Business and Social Science, 2(16), 38-45.
  • Khairullah, D.H.Z., Khairullah, Z.Y. and Foda, A.Z. (2010). Introduction of Decision Support Software in Europe. Institute of Behavioral and Applied Management (October 4th Quarter/Autumn).  
  • Khairullah, D.H.Z. and Khairullah, Z.Y. (2009). Cross Cultural Analysis of Gender Roles: Indian and US Advertisements. The Asia Pacific Journal of Marketing and Logistics, 21 (1), 58-75. 
  • Khairullah, D.H.Z. and Khairullah, Z.Y. (2007). Depiction Of Gender Roles In American Magazine Advertisements. International Academy of Business Disciplines: Research Yearbook, XIV(2), 715-721.
  • Khairullah, D.H.Z. and Khairullah, Z.Y. (2006). A Study Of Models Appearing In Indian Print Advertisements. Proceedings of the International Applied Business Research Conference. 
  • Khairullah, D.H.Z. and Khairullah, Z.Y. (2005). A Study of the Extent of Westernization in Indian Magazine Advertisements. Asia Pacific Journal of Marketing and Logistics, 17(2), 2005, 2-16. 
  • Khairullah, D.H.Z. and Khairullah, Z.Y. (2005). Second Generation Asian-Indian Reactions To Asian-Indian And American Magazine Advertisements.  International Business & Economic Research Journal, 4(9), 2005, 37-43. 
  • Khairullah, D.Z., Khairullah, Z.Y. and Foda, A.Z. (2004). Expansion Of Sales Operations Through Foreign Subsidiaries. Proceedings of the 2004 International Applied Business Research Conference. 
  • Khairullah, D.H.Z., Khairullah, Z.Y. and Foda, A.Z. (2003). Experiences in Globalization. International Academy of Business Disciplines: Research Yearbook, X, 530-534. 
  • Khairullah, D.Z., Khairullah, F.Z., and Khairullah, S.Z. The Effects of Facial Symmetry and Age on Physical Attractiveness. (2003). International Academy of Business Disciplines: Research Yearbook, X, 93-97. 
  • Khairullah, D.Z. and Khairullah, Z.Y. (2002). Dominant Cultural Values: Content Analysis of the U.S. and Indian Print Advertisements. The Journal of Global Marketing, 16(1/ 2), 47-70. 
  • Khairullah, D.Z. and Khairullah, Z.Y. (1999). Relationships between Acculturation, Attitude Toward The Advertisement, and Purchase Intention of Asian-Indian Immigrants. International Journal of Commerce and Management, 9(3/4), 46-65.
  • Khairullah, D.Z. and Khairullah, Z.Y. (1999). Behavioral Acculturation and Demographic Characteristics of Asian-Indian Immigrants in the United States. The International Journal of Sociology and Social Policy, 19(1/ 2), 57-80. 
  • Khairullah, D.Z., Tucker, F.G., and Tankersley, C.B. (1996). Acculturation and Immigrant Consumers; Perception of Advertisement: A Study Involving Asian-Indians. 
  • International Journal of Commerce and Management, 6(3/4), 81-104. (1995). 
  • Khairullah, D..Z. (1995). Acculturation and Its Relation to Asian-Indian Immigrants’ Perception of Advertisements. The Journal of Applied Business Research, 11(2), 55-66. 
  • Khairullah, D.Z. and Khairullah, Z.Y. (1995). Urban Perceptions of Print Advertisements in the Indian Subcontinent: An Empirical Case for Standardized Advertising Messages. Journal of Global Marketing, 9(1/2), 59-89.
TEACHING PHILOSOPHY
CURRENT RESEARCH INTERESTS/PROJECTS
Dr. Khairullah's primary research is in the areas of acculturation, advertising, and cross-cultural research of ethnic consumers.
PERSONAL INTERESTS/COMMUNITY INVOLVEMENT
Selected Service: 
  • Committee Member, Faculty Qualifications and Evaluation for AACSB Accreditation (2004–present)
  • Committee Member, International Studies Major (2006-present)
  • Committee Member, Women's Studies (2005-present)
  • Guest Speaker on Islam and Muslim Cultures (2004-present)
  • Assist, Admissions Office (2002-present) 
  • Faculty Advisor of St. Bonaventure University Collegiate Chapter of The American Marketing Association(AMA)  and Coordinator, Alpha Mu Alpha, Honorary Society of  the AMA  (1992-present)
  • Member, The United Faith's Community (2004-present)
  • Member, The Islamic Society of the Southern Tier (1983-present)  
  • Committee Member, Research and Creative Activities (2012-2013) 
  • Served as one of the Judges -- Advertising Campaign, AAF (2002-2012)  
  • Committee Member, ACCSB-MBA (2009-2011) 
  • Committee Member,  AACSB Global (2009-2010)
  • Committee Member, University Faculty Recommendations (2006-2010) 
  • Committee Member, University Faculty Senate Curriculum (2008-2010)
  • Committee Member, School of Business Faculty Evaluation (2000-2008)
  • Committee Member, Dean Search-School of Business (2006- 2007)
  • Committee Member, Ford Foundation Grant Proposal (2005-2006)
  • Committee Member, Grant Proposal for Middle Eastern Studies (2005-2006)
Professional Memberships: 
  • Member of the American Marketing Association
  • Member of the International Academy of Business Disciplines
Interests: 
Reading, traveling, cooking, crafts
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